28 - 29 January, 2019
The Nile Ritz-Carlton, Cairo, Egypt

Conference Day One: Financial Inclusion, Digital Transformation & Payments Day: Monday, 28 January 2019

Winning partnerships and digital business models to attract the unbanked market

9:45 am - 10:05 am REGIONAL TRAILBLAZER: Mashreq Bank’s digital strategy: Putting innovation at the heart of the business to drive sustainable growth

Amr El Bahey - CEO and Country Head, Mashreq Bank, Egypt
The road ahead: Why a digital future is inevitable for Mashreq Bank

  • How Mashreq Bank Egypt is adopting successful strategies from Mashreq Bank UAE’s digital banking experience to provide best in-class service to its customers
  • What African banks can learn from Mashreq Bank UAE’s leading digital banking journey
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Amr El Bahey

CEO and Country Head
Mashreq Bank, Egypt

  • Blockchain is the buzzword of the year but can it outlive the hype?
  • How is blockchain disrupting the banking sector to improve products and services?
  • What are the critical success factors in blockchain adoption

Ahmed A. Mansour

Middleware Integration Manager, Payment Systems & Information Technology Sector
Central Bank Of Egypt

10:25 am - 10:45 am Are you interested in leading this session?

10:45 am - 11:05 am From foes to friends: Why FinTech partnerships are critical to your bank’s future success

Noha Shaker - Head of Digital Ventures & Strategic Alliance, Digital Banking & GTS, Commercial International Bank, Egypt
  • Can traditional banks compete with an army of FinTechs?
  • Why unbanked Egypt is ripe for the FinTech revolution and bank-FinTech partnerships
  • Survival of the fittest: Learning to strategically cooperate rather than ruthlessly compete
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Noha Shaker

Head of Digital Ventures & Strategic Alliance, Digital Banking & GTS
Commercial International Bank, Egypt

11:05 am - 11:25 am INTERNATIOANL TRAILBLAZER: Analytics, AI, big data and banking: A smarter way to improve customer experience

  • Why are analytics the weapon of choice in a bank’s fight for survival
  • Increasing customer experience through AI and big data technology adoption to provide a personalised experience
  • What are the key considerations for AI and big data integration

11:05 am - 12:05 pm Networking Break

  • A key differentiator: The rise of user-centric designs in banks
  • Ensuring your CX initiative aligns with your company goals
  • Driving business revenue through the development and implementation of optimised and cost-effective retention & loyalty programmes
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Mohammed Sayed

Senior Customer Loyalty Manager, Senior Manager - Customer Loyalty & Campaign Management
Abu Dhabi Islamic Bank, Egypt

12:25 pm - 12:45 pm Being everywhere for everyone: The seamless omnichannel experience

  • Why omnichannel is the key driver to retaining and attracting new customers
  • The essential elements to delivering a consistent seamless omnichannel experience
  • How to overcome the big hurdles of omnichannel implementation

12:45 pm - 1:05 pm Are you interested in leading this session?

1:05 pm - 1:25 pm Innovate like a FinTech to drive customer experience

Hussien Abdel Mohsen - Deputy General Manager, Egyptian Arab Land Bank
  • How FinTechs can be used to improve the relationship between banks and their customers
  • Customers in the spotlight: Harnessing innovation to improve customer experience
  • Strategic steps to unleash the potential of FinTech in banking
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Hussien Abdel Mohsen

Deputy General Manager
Egyptian Arab Land Bank

1:25 pm - 1:45 pm Driving CX journey using lean approach -grounding digital transformation

Nahla Salem - Head of Service Quality Improvement, Banque Audi, Egypt
  • The principle of lean banking: Applying lean principles in banking to improve customer experience
  • Lean versus customer experience management
  • Hard talk: Is the approach right for your bank?
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Nahla Salem

Head of Service Quality Improvement
Banque Audi, Egypt

1:45 pm - 2:45 pm Lunch and networking

  • The big debate: Are Egyptian banks prepared for digital transformation?
  • Will a cashless economy be practical in an omnichannel world where customers have freedom with their money
  • How will the payments landscape evolve from now until 2025
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Noha Shaker

Head of Digital Ventures & Strategic Alliance, Digital Banking & GTS
Commercial International Bank, Egypt

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Yasmine Elbaz

Head of Service Excellence
The United Bank of Egypt

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Amgad Mohamed

Head of Research & Digital Transformation Strategy
Credit Agricole, Egypt

3:15 pm - 3:35 pm The future is digital: A winning framework for your bank

Amgad Mohamed - Head of Research & Digital Transformation Strategy, Credit Agricole, Egypt
  • Outlining the key link between digital transformation and business strategy
  • The digital transformation pyramid: Highlighting the key pillars of successful transformation
  • The digital maturity assessment: Are you ready to start digital transformation?
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Amgad Mohamed

Head of Research & Digital Transformation Strategy
Credit Agricole, Egypt

  • How will technology and innovation shape the future of the bank
  • How will expectations of the millennials and gen Z transform banks
  • What can banks learn from key innovators like Uber, Amazon and Apple

Panellists:
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Yasmine Elbaz

Head of Service Excellence
The United Bank of Egypt

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Nahla Salem

Head of Service Quality Improvement
Banque Audi, Egypt

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Jim McCormick

Head of Commercial Excellence, Analytics and Consumer Insights
Ulster Bank, UK

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Abeer Khedr

Head of Information Security
National Bank of Egypt

4:30 pm - 4:30 pm End of day one